Become the significance your prospects crave the authenticity they seek & the competency they expect
“Hello, and thank you for dropping by;
The following quote is one I always return to with clients, because it neatly encapsulates the ethos of what I do and fundamentally how we should all approach any business & life decision: as Maya Angelou so eloquently stated:
‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.’
It is this frame in business of “how am I making prospects (people) feel?” which should be in the forefront of our minds.
The understanding of Buyer Psychology, Critical Thinking and Communication Discipline wrapped in Neuroscience assists us all in being as effective and as influential as we possibly can.
Whether that be marketing creatives, seeking influence in a business setting and last but not least how we treat our own family and friends.”
Jonathan Smith – Founder
Human Interaction in business is unavoidable
Therefore, to succeed, it is vital to understand people and ourselves
…because, most marketing does not have a function problem, it has a communication problem.
Websites, Socials, group and individual interaction platforms, by default, offer the same function for everyone, the difference in success, is content that connects and content that does not.
So the question must be “How can I improve my connection?” not “how can I improve my platform?”
Prospects want to feel significant
Not only in the eyes of their peer group, but also in the eyes of those who are offering them services; nobody wants to feel railroaded by a supplier, mentor or collaborator and they will back off if they believe that could potentially happen.
Keep in mind, your audience are not merely ‘people in business’ they are human beings juggling jobs, families, hopes, and headaches. Your customers aren’t walking pound signs and if they sense your relationship is just a one-way cash grab, they’ll walk and often silently with you having no idea as to the real reason why. Nobody appreciates being a statistic.
People crave Authenticity
Approximately 90% of people trust a recommendation, because they trust the introducer. Unfortunately outside of this, across your target audience there is a spectrum of marketing resistance and authenticity is the antidote’. see ‘authenticity in marketing’ [researchgate.net]
Effective marketing increasingly relies on providing genuine value, non-intrusive personalisation, building trust and alignment with consumer values.
Too many “marketing experts” encourage peacocking for persuasion. Slick promotions and overt attempts to ‘rule the room’ don’t cut it anymore. People want authenticity, not a performance.
Competency should be implicit
There is rarely a need to directly talk about your competency, your prospects should infer that from discussions about their needs and aims. Stating competency is like stating that you are clever, it is not for you to say so, it is for others to believe so.
New Client Offer
Let’s do a deep dive into your business, where you control the consultation with your issues, questions and aims. I will bring the science.
Feel free to invite a co-worker to carry out amends as we talk.
🔻 In 3 hours we cover:
☑️ Buyer Psychology for content creation
☑️ Critical Thinking to cut through the noise
☑️ Communication Discipline for meetings
🔻 Where it can be applied
☑️ Digital Content: people are craving authenticity, let’s create that!
☑️ Your Search Engine Listings: do they encourage viewers to click through?
☑️ Personal Interactions: Remove self sabotage and gain influence in the room!
The above are broad examples, applications will be tailored to you.
🔻 Express your interest
Save time, effort & money, by understanding what people need from you
