The marketing success secret that is hidden in plain site.
Human Interaction in business is unavoidable
Therefore, to succeed, it is vital to understand why people do what they do
…because, most marketing does not have a function problem, it has a communication problem.
Websites, Social Media, SEO etc, function the same for everyone, the difference in success, is content that connects and content that does not.
Win people over & Future Proof your marketing with Buyer Psychology & Critical Thinking. No need to replace your marketing team, let’s maximise their skillset!
Approach potential clients with alignment
The smart business operative knows that winning clients over, isn’t about hammering them with their beliefs of what they should be doing. It’s about uncovering what matters to them and adapting their approach. Influence is rarely about being louder; it’s about giving space to listen, and aligning your offering with their aims.
The Gordon Gekko approach is gone
The aggressive selling of the 80’s has gone, yet the mental approach still remains, with many business coaches / advisers advising you to see your potential audience as value signs not people. Some even say “imagine pound signs above the heads of those you are talking to”.
Never forget that your audience are not merely ‘people in business’ they are human beings juggling jobs, families, hopes, and headaches. Your customers aren’t walking pound signs and if they sense your relationship is just a one-way cash grab, they’ll walk and often silently with you having no idea as to the real reason why. Nobody appreciates being a statistic.
Drop the ego
Too many “marketing experts” encourage peacocking for persuasion. Slick promotions and overt attempts to ‘rule the room’ don’t cut it anymore. People want authenticity, not a performance.
They want someone to align with their aspirations, not be railroaded into someone else’s idea of success. To attract customers who are marketing resistant and suspicious of promotional material, authenticity is the antidote’. see ‘authenticity in marketing’ [researchgate.net]
Learn fast, Earn faster
3 hour Behavioural Crash Course
This is not passive learning, it is action, where we make changes as inspiration takes you on the day, to any platform you use.
Feel free to invite a co-worker to carry out amends as we talk.
🔻 In 3 hours we cover:
☑️ Buyer Psychology for content creation
☑️ Critical Thinking to cut through the noise
☑️ Communication Discipline for meetings
🔻 Where it can be applied
☑️ Digital Content: people are craving authenticity, let’s create that!
☑️ Your Search Engine Listings: do they encourage viewers to click through?
☑️ Personal Interactions: Remove self sabotage and gain influence in the room!
The above are broad examples, applications will be tailored to you.
🔻 Express your interest
This is not ChatGPT
Words have the Power to Build and the Power to Destroy
Authenticity keeps you safe in this world of A.I. The benefit of quick content generated by A.I. runs the risk of most companies sounding very similar. Plus people are suspicious of ‘fake content’ and seek authenticity in what’s written.
🔻 Weary website owners
Many business owners find themselves in a never-ending cycle of rebuilding their website every 2-3 years because it’s ‘not working’ or feels ‘dated’, however bear in mind that; design is subjective, Content is the connection that is often overlooked
Unless there is functionality missing, it is not the website ‘build’ that is failing, it is the content, yet most attention and money is spent on a different ‘look and feel’ and little time is spent on what the website is actually saying.
If your website is clean, logical and useable, amend the content to create the authenticity your potential customer is looking for.
🔻 Each page includes:
☑️ Content can be either edited or created from new
☑️ Existing photos & graphics enhanced – alternate visuals can also be offered* Limits apply
☑️ Each page adjusted or set up for Search Engines & their Listing effectiveness
☑️ All content underpinned by science not luck
🔻 Suspicious SEO purchasers
Why should your listing amongst your competitors be the one that prospects click on? If your headlines and description on your listings are not attracting attention, then they won’t. Let’s fix that with some Buyer Psychology.
🔻 The written word
Content written to promote services, products or to showcase your knowledge via blogs and articles all benefit from the adoption of Buyer Psychology before being released onto the wild. If you wish to not look like ChatGPT threw up everywhere get in touch.
🔻 Register your interest
Future Proof your Success. Step into the world of Neuroscience Marketing
Getting started is Easy and Free!
Let's begin
with your Free consultation
“The leading companies and successful individuals all utilise Behavioural Science, Critical Thinking, Buyer Psychology and Communication Discipline to maximise their effectiveness and their ROI and so can you!
It is also worth noting that most marketing does not have a function problem, it has a connection problem. Websites, Social Media, SEO etc, function the same for everyone, if you have these in place the hard work is done.
Now it’s time to evaluate your content from the perspective of those who come across it and not from your own beliefs, because the success difference is content that connects and content that does not.“
Jonathan Smith – owner
Bookings & Enquiries
Limited Availability for Free Consultations
Team Workshops
Learn together & Grow
Align your whole team to outperform the competition
We either win as a team or we fail as individuals. In-house staff, out-sourced staff & company representatives all must be clear & focussed on what they say & why they are saying it.
🔻 Who is it for?
Business owners and managers who have a marketing team in-house or a mix of in-house and 3rd party marketing assistance, but either uncertainty or results are indicating a lack of cohesive focus.
☑️ Upgrade your team’s existing skills with a practical, Neuroscience Marketing & Behavioural Science led workshop that hones their focus on to what your audience needs and how they make decisions.
☑️ Go beyond quick fixes and passing trends and take advantage of the the words, language and psychological insights that will draw your audience to you and put a stop to all your marketing efforts draining money, time and effort.
𝐍.𝐁.
No-one likes to be told they are wrong, especially in front of their boss. This is why the workshops are focussed on adding the science insights and never devaluing their efforts to date.
🔻 Options available:
🕝 Power Hour: £245* – online or in-person
🕐 1/2 day (4 hours): £795* – at client premises
🕘 1/2 day (8 hours): £1495* – at client premises
Time can be extended on the day if available
*price may vary on complexity or attendee numbers. ex vat
🔻 Express your interest
How to get people to buy, without selling
“In the UK complaining is a national pastime, next time you are with a potential customer ask them what they don’t like about the very industry you represent.
There response could highlight what to avoid within your own selling, it may provide invaluable adjustments to make across your marketing, but most importantly they will be at ease with you, because the focus is no longer on them being sold to, it is on them feeling valued and their opinion being valued.
Then ask the golden follow up question;
‘How do YOU think this service should be provided?’
and if that approach is an approach you can adopt then tell them that is exactly what you do, because they have let slip the circumstances under which they would buy without you needing to sell to them.
Begin your journey of elegant and non-confrontational persuasion, for lasting success and reach out today” – Jonathan Smith