Changing your Marketing Team is often unnecessary.

Simply wrapping their existing skills with a Human Behaviour focus can make all the difference.

Understanding why people do what they do enables us to market more effectively and influence more successfully.

If we do not know how our audience thinks, why they think the way they do and perhaps more importantly, have an awareness that our own ego and assumptions always colour our approach, then promotional efforts are often at the mercy of luck and accidental good timing. Which is expensive and unnecessary.

Human behaviour awareness is not complicated and it enables everyone to take their marketing to the next level. Here is a good quality control question for you to get started with today. Before any marketing efforts become public, ask yourself or your team:

“is what we are creating or about to physically do, going to draw our audience towards us or push them away?”

This is a great quality control question, as it is audience belief system based. however, ensure your answer is not merely ‘yes’.

NB positive engagement is not automatic. You will already be fully aware that the mere deployment of websites, social media, and other online or offline activities does not guarantee success, no matter the genuine effort or expense.

The missing element is often the lack of human behavioural insight; not what people do, but why they do it. This understanding is second nature for many people, others need a little guidance, however, human nature & behaviour focus applied across marketing creatives and personal interactions will result in potential clients being compelled to look upon your business offerings and you or your representatives far more favourably.

Customers are not value signs to be hunted down.

They are people living complex lives.

Nobody appreciates being a statistic.