Be intentional about how you want to be viewed.
We are all told we need to stand out from the crowd.
However, it is how we stand out which is most important.
In business as in life we are primarily attracted to those who make us feel better, or inspire us to become better. With Personal Branding the aim is to create this emotional state within the visitors who come across your material.
Congruency is also important, creating a brand that is not inline with you as an individual will cause more damage in the long run, therefore it is imperative to not create a fake facade, but to elicit your personal strengths, along with your aims plus the benefits you will bring to industry and society.
The end result is to increase your attractiveness to those you wish to attract and when they finally meet you there is no disconnect. We cannot appeal to everyone on a friendship level, however we can be appealing to those who see the benefit of professional association without friendship.
Words have the Power to Build and the Power to Destroy!
Apply the perfect blend of language and behavioural insights to your brand.
1
Personal Brand Management
Become relatable by ensuring you don’t come across as pompous. Remove the common hyperbolic approach and elegantly increase your value to your audience by delivering your brand in the way they need to see it.
2
CEO Branding
Authenticity is often lacking within self promotion attempts. If you are looking to attract top talent, or raise investment, an authentic CEO Brand will make you a far more attractive proposition and reduce disconnects.
3
Executive Branding
For those with an eye on their future, looking to advance their career and increase their chances of being head hunted, Executive Branding is a must, it can also assist in company growth by leveraging your brand.
4
Entrepeneur Branding
Your Entrepreneurial Brand will constantly adjust and grow as your entrepreneur journey continues which is necessary for peaking the interest of the ever evolving customer base, attracting top talent, acquiring investors and partners.
A CASE STUDY
I have worked with Jon for over 10 years where his expertise on business promotion and strategy helped put HTA firmly on the map.
His willingness to work along side me and my aims has resulted in revenue in 6 figures being easily attributed to his efforts and made our promotion far more enjoyable than I thought it could be!
His insights on how people think, I believe was very significant to the promotional and marketing success of HTA. Highly recommendable!
By all means contact me for a reference – warren@hendersonthomas.co.uk
Let’s begin…
with a chat about where you are wanting to gain the upper hand, the concept is not difficult, the results are dependable, the application is straight forward and more importantly it will all feel very natural.
Fill out the form or call 0203 4325058